Saturday Chili Rules
Estes Park Winter Festival
Restaurant Chili Cook-off
Saturday, January 19, 2013 ~ 11 am – 5 pm
At the Fairgrounds at Stanley Park
In the enclosed heated pavilion
We want to invite you to come represent your restaurant at the 4th Annual Estes Park Winter Festival by cooking chili for our Restaurant Chili Cook-Off. We have also added a Macaroni and Cheese Cook-Off this year. We’d love to have you participate in this inaugural event with your best cheesy pasta creation!
The Festival has been a run-away success. Attendance exploded in three short years, with continued growth expected for year four. This year’s event will be similar to last, but bigger and better, with a toboggan run, life-size snow globe and headline band, Coyote Grace.
All activities are from 11 am – 5 pm on Saturday and Sunday. The Festival grounds also include interactive ice sculptures, a toboggan run, pony rides, and many more activities!
The weekend also hosts the 18th Annual Winter Trails event in Rocky Mountain National Park. www.WinterTrails.org. Winter Trails draws over 2,000 people.
There is no entry fee for this competition and the benefits to your restaurant are huge. Last year’s Winter Festival attracted over 7,000 people over the weekend. The restaurants who participate in the cook-off are able to pass out menus and coupons and give the crowds a sampling of what their chefs have to offer. This is direct marketing at its best! Not to mention it’s just a good time! Most of the attendees are from the Front Range, so this is a fun way to get them in your doors. Plus, the winners get great prizes and more publicity.
The minimum amount of chili or mac ‘n cheese required to participate is 10 gallons, but you are welcome to bring more. You may bring either or both chili or mac ‘n cheese to the competition. To help off-set your expenses, we offer one free night lodging for two people. We also offer free admission for up to four people per restaurant ($160 value)!
The Winter Festival is a non-profit, with proceeds donated to other Estes Valley non-profit organizations. The 2012 Festival donated $1300 to the Estes Park Medical Center Foundation, The Lions Club and Estes Park Non-Profit Resource Center. We also provide opportunities for other non-profit organizations to increase awareness and fundraise at the Festival. Just a few of the participating organizations in 2012 were: Families for Estes, Estes Park Medical Center Foundation, Crossroads Ministry, and the Estes Park Observatory.
Marketing and advertising for this event is extensive. Advertising includes a professional PR agency, radio and TV in Denver and Front Range, online calendars, blogs and exclusive spots in local and national newspapers and magazines. The Festival also has the support of every major business organization/association in town. We promote the Festival during the Halloween celebration in downtown Estes Park (attracts over 1500 people) and Catch the Glow Parade the day after Thanksgiving (attracts over 15,000 people). Our Festival website also offers the opportunity for a sponsored link to your restaurant website. All together, we plan to have an even bigger event this year and we’d love for you to be a part of it!
Click here for registration form for more details and complete details on the cook-off.